Introducing... JEFFREY LYLE SALON ! / by Sarah

I am so thrilled to announce the opening of the JEFFREY LYLE SALON!  A few months ago I did some head shots for Jeffrey, and a few weeks ago he contacted me to design a logo and branding strategy for his new salon opening on Newbury Street in Boston. Jeffrey is one of the most talented hair stylist in Boston (he has won Best of Boston for 5 years in a row now), and certainly the best hair stylist whom I have ever seen.  My friend "got me in to see him" when I first arrived in Boston and I have never been happier with my cut and color, and I have spent some serious time in the salon chair over the years.

Jeffrey's style is crisp, clean, sophisticated and modern, so I took inspiration from all those mid-century mod, san-serif, metal lettering businesses were so fond of in the 50's and 60's.  Very Mad Men with a twist.

My Inspiration Board

JLInspiration Boardsm

We went with a very simple design using Futura font and some 3-D effects.  I think it perfectly reflects the elegant yet modern look Jeffrey wanted and will look amazing when we do the metal lettering for the Salon signage.

JeffreyLyleSalonEntranceSign

JeffreyLyleSalonBusCard(JeffreyLyle)

I'll update with more signs and photos as Jeffrey remodels his new salon space!